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Why Texas Hill Country Is Trending in Luxury Travel (2026)

Some of the hottest hotel brands today such as Aman, Auberge, Waldorf Astoria, Canyon Ranch, and Kimpton-are investing hundreds of millions into new resorts, branded residences, and destination spas across Fredericksburg, Johnson City, Dripping Springs, and surrounding towns. This is a huge change. For years, Hill Country was known for guest ranches and small inns.…
